Leading with authority

<p>Joining us from Denver, Colorado, Mike Saunders is an authority positioning strategist. He helps entrepreneurs be seen as a number one authority and expert in their market so that they are the obvious choice to their clients. He offers a variety of expert positioning packages, all geared to make his clients look like the celebrities that they need to be. </p> <p> </p> <p>Mike finished his MBA in marketing about 10 years ago. He then started his consulting firm and was involved in a diverse range of marketing services to his clients. From text message marketing to SEO, Email and Social media marketing. </p> <p> </p> <p>After a while, he decided that to become a better professional and grow his business, he’d focus on one niche - which is Recovery marketing Consulting. </p> <p> </p> <p>Podcasting publishing and publicity. </p> <p>Mike helps his clients generate and market best-selling content from simple media platforms. </p> <p>Through podcast interviews, for example, Mike helps individuals cover topics they otherwise wouldn’t be comfortable covering in other forms of marketing. </p> <p>Through the podcast interviews, Mike then turns these episodes into a PR strategy, where he markets the interview content on various social media and blogging platforms. </p> <p>It doesn’t just end there though, Mike still leverages the podcast content from his clients to turn them into best-selling Amazon books. And in doing so, Mike has achieved the milestone of making his clients best-sellers without them having to write a single word. </p> <p> </p> <p>Mike also teaches his clients how to launch, grow and leverage podcasts to attract new clients. </p> <p> </p> <p>Authority marketing. </p> <p>Mike positions media assets such as podcast interviews, best-selling books, e-books and other generated content into authority assets for better lead generation. </p> <p> </p> <p>To explain what authority assets really are and how they’re unique from the regular marketing schemes, think about ads by Facebook, Google, or e