Improving the Customer Experience with Digital Tools

<p><span style="font-weight: 400;"> Who is a digital customer and what do they expect from companies in today’s fast paced, digitally driven world? On this episode of The Digital Enterprise Society podcast, Craig Brown and Thom Singer sit down with Howard Tiersky, CEO and Founder of FROM and author of</span> <a href= "https://www.amazon.com/Winning-Digital-Customers-Antidote-Irrelevance/dp/1734558539"> <em><span style="font-weight: 400;">Winning Digital Customers</span></em></a> <span style="font-weight: 400;">for a conversation about the role that digital tools play in today’s customer experience.  Whether they realize it or not, nearly every customer experience is affected by digital tools, and it is up to companies to keep up with the rapid change of pace that customers are demanding. </span></p> <p> </p> <p><span style="font-weight: 400;">On today’s podcast, you will learn:</span></p> <p> </p> <p><strong>Who is a digital customer? </strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Digital customers live a digital-centric lifestyle. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Techniques of digitalization can help a customer visualize a product long before it is made. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Keeping the value the customer wants front and center continues to shift toward digitalization, especially in vehicles. </span></li> </ul> <p> </p> <p><strong>Maximizing the value proposition of customer preferences</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">First, understand the customer you are addressing. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Utilize a wide range of customer research strategies. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Too many companies underinvest in customer research. </span></li> <li style=