Google Analytics: How to Know If Your Marketing is Working - 133

<p>Do you use Google Analytics? Want to know how data can help improve your marketing?</p> <p>In this episode I interview Christopher Penn, the VP of marketing technology at SHIFT Communications (a PR firm). He co-founded PodCamp with Chris Brogan and is co-host of the Marketing Over Coffee podcast. </p> <p>Show notes: <a href= "https://www.socialmediaexaminer.com/133">https://www.socialmediaexaminer.com/133</a></p>