Google Ads Hack to Maximize Conversions

<p>How much money should you give Google or Facebook during the "learning" phase, and how long should this phase last?</p><p>On today's episode, Ralph and Kasim dive deeper into an unbelievably wicked smart case study. Kasim and his team spent $500,000 on 15 keywords without any keyphrase optimization and eventually drove a 300% ROAS. Kasim explains that most advertising campaigns fail because they don't give the algorithm enough time and money to learn. After you change or launch a new bid strategy, it might take a little while for the Google algorithm to gather the data it needs to optimize your ads.</p><p>Tune in to learn what it takes to become a super successful marketer and how the broad match-Smart bidding combination can help you capture traffic that nobody else is bidding on.&nbsp;</p><p>IN THIS EPISODE, YOU'LL LEARN:</p><ul><li>Give your ad campaigns enough time and money</li><li>Ways to test your offer before running paid ads</li><li>Why paid ads are a luxury of scale</li><li>Consumers want to see ads next to valuable content</li><li>The most common mistake people make with ecommerce advertising</li><li>Will Google successfully navigate Web 3?</li><li>The power of pairing "broad match" with Smart Bidding</li><li>Traffic 101: Never turn off a successful ad campaign&nbsp;</li></ul><br/><p><br></p><p><strong>Links and Resources:</strong></p><ul><li><a href="https://music.amazon.com/podcasts/f5d9b72d-820c-4513-ad2a-2fe5997408de/customer-acquistion-show" rel="noopener noreferrer" target="_blank">Customer Acquisition Show&nbsp;</a></li><li>Solutions 8 on<a href="https://www.youtube.com/user/solutionseight" rel="noopener noreferrer" target="_blank"> YouTube</a></li><li><a href="https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform" rel="noopener noreferrer" target="_blank">Perpetual Traffic Survey</a></li><li><a href="https://perpetualtraffic.com/" rel="noopener noreferrer" target="_blank">Perpetual Traffic Website</a></li><li>Follow <a href="https://twitter.com/p