Creating Compelling Content through Vulnerability

<p>Today I wanted to talk about creating compelling content through being vulnerable. It can feel awkward to figure out exactly what and how to share on social media. If we share too much, then ooh, that's like TMI. It makes us feel icky. And if we don't share enough, then we risk losing authenticity. It's really hard to find that balance if we share, and doctor it up a little. But everybody has done it. So don't roll your eyes. You've done it. We've all done it. Then we look really inauthentic if we do that, right? This is where attraction marketing has taken sort of had that bad turn. Think about those perfect newsfeed pictures. Their hair is perfect. Their makeup is perfect. They're so happy. And the reason they're happy is because of what's in their cup and they're holding up this amazing, beautiful cup. But the thing is, they're holding it in such a way that the logo that's obviously on that cup is covered and their caption is something like how they were able to go for a blowout because of this company and message me if you want the company name. This is why that doesn't work. Number one, it's sleazy, which is obviously a synonym for being inauthentic, right? The second thing is it's not vulnerable. It puts you in a position of power versus a position of leadership. And the third thing is it's not actually giving any real results, like, I can go get a blowout. That's great. I mean, that's a short-term result I suppose, but can I quit my nine to five? Can I spend more time with my kids? Because that just kind of feels like when would I fit in a blowout, but that doesn’t mean I feel like I see my kids enough or I feel tired all the time or I don't feel I'm making enough money as it is.<br /> Being vulnerable means sharing stories. And I say stories because stories are what people resonate with. Stories are what we, as humans are wired to understand. The cavemen told stories, right? That was their entertainment. There was storytelling on the radio, now we have tv and movies that keep us entertained with storie