Big, bold ideas

<p>As public relations manager at $2 billion asset <a href='https://www.texastrustcu.org/'>Texas Trust Credit Union</a> in Arlington, Texas, Toni Nichols loves highlighting the work the credit union does on behalf of members through storytelling, social media, and creative campaigns that ingrain Texas Trust into people’s consciousness.<br/><br/>Case in point: a credit union space within a 6,000-seat theater that looks like a record shop, complete with credit union-themed t-shirts, album covers, posters, and a jukebox. <br/><br/>She shares how Vought Records came about, her approach to public relations, how she comes up with new ideas, advice for aspiring PR leaders, and more.</p>