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Relying only on demographics to stereotype customers might not be the best way to truly personalize their experience. Do you know what they really like, how they feel and what they value?

Hosted by:

Carolyn Schnare, Director Strategic Initiatives, NACS and Jeff Lenard, VP Strategic Industry Initiatives, NACS

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Relying only on demographics to stereotype customers might not be the best way to truly personalize their experience. Do you know what they really like, how they feel and what they value?

Hosted by:

Carolyn Schnare, Director Strategic Initiatives, NACS and Jeff Lenard, VP Strategic Industry Initiatives, NACS

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Relying only on demographics to stereotype customers might not be the best way to truly personalize their experience. Do you know what they really like, how they feel and what they value?

Hosted by:

Carolyn Schnare, Director Strategic Initiatives, NACS and Jeff Lenard, VP Strategic Industry Initiatives, NACS

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#209 Values Matter, Demographics Don't

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