William Smart from Smart Design Studio

<p>In this episode, we discussed:</p><ul> <li>The challenges that William and the team faced as the practice grew, and why William found hiring a skilled general manager early in the journey was key to their success.</li> <li>How William was able to win his first multi-residential projects, and William shared his tips for getting your foot in the door in this highly competitive space.</li> <li>Why it’s important to build a profile in the industry with a broad marketing strategy, and not just focus on reaching the next client.</li> <li>How William thinks about the studio’s unique selling points, and why it can be a good thing for an architect to have a signature approach that ties their projects together.</li> <li>Why it’s important for architects to spend time educating their clients about design, and how we, as a profession, can better engage with the public and promote the value of what architects do.</li> </ul><p>If you’d like to learn more about William and the studio, you can visit <a href="https://www.smartdesignstudio.com/">smartdesignstudio.com</a>, follow the studio on Instagram at <a href="https://www.instagram.com/smart.design.studio/">@smart.design.studio</a> or follow William at <a href="https://www.instagram.com/williamsmart/">@williamsmart</a>. </p><p>If you’d like to learn more about me, Dave Sharp, you can visit <a href="https://vanityprojects.com/">vanityprojects.com</a> to check out my blog, join over 5000 other architects on my email list, or learn more about my <a href="https://vanityprojects.com/">marketing coaching services for architects</a>.</p>