Why Category Killers Can’t Survive

Wharton marketing professor John Zhang says category killers are passé, and the demise of Bed Bath &amp; Beyond proves it.<br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>