Think like a shipper

<p>"What I told you was true, from a certain point of view. You're going to find that many of the truths we cling to depend greatly on our own point of view." - Obi Wan Kenobi</p><p>On today’s episode, Dooner and Hill are talking all about selling from a certain point of view: that of the shipper.</p><p>How do you go about outlining the needs of your customers and in what ways do you position your pitch to address them?</p><p>They’re joined by Paul Estrada, VP of Strategic Initiatives, Emerge.</p><p>Paul spent 12 years at Niagara Bottling, a 1 million truckload shipper annually.</p><p>He'll help you be the shipper and understand how to speak their language so you can better address their needs and close the deal.</p><p>Plus, listener feedback, advice, and community building!</p><p> </p><p><a href="https://podcasts.apple.com/us/podcast/put-that-coffee-down/id1494050688">Apple Podcasts</a></p><p><a href="https://open.spotify.com/show/4H30uWAZhlSiStwPw4IM6z?si=_DNtdkblTUKNlpcWeNN8IA">Spotify</a></p><p><a href="https://www.stitcher.com/podcast/freightwaves-insiders/put-that-coffee-down">Stitcher</a></p><p><a href="https://vimeo.com/465912627">Watch the video</a></p><p><a href="https://docs.google.com/spreadsheets/d/1mUozcZwtlar9mpCNYHyUQ7P0OB-OhVB0KmCLn5VvDnY/edit#gid=0">Networking list</a></p><p><a href="https://www.freightwaves.com/subscribe">WHAT THE TRUCK?!? Newsletter</a></p>