Stop Thinking Like a Marketer

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9 min•0 प्ले•0 पसंदीदा

Business & Finance

विवरण

A marketing mindset is one that will ultimately lose. Instead, you need to think like a billionaire. BILLIONAIRES THINK ABOUT MULTIPLYING MONEY THROUGH LEVERAGING ASSETS. They don’t think about promotions, they don’t think about a shortcut, they don’t think about the cost of media placement. They think about multiplying money through leveraging assets. Podcast Transcript This may be a weird thing to say, because most of you are likely to be marketers. But - You see, I know normal marketers typically think in terms of promotions and launches. This marketing mindset is one that will ultimately lose. Instead, you need to think like a billionaire. BILLIONAIRES THINK ABOUT MULTIPLYING MONEY THROUGH LEVERAGING ASSETS. They don’t think about promotions, they don’t think about a shortcut, they don’t think about the cost of media placement. They think about multiplying money through leveraging assets. According to Forbes, Gina Rinehart grew her wealth by 4% last year, and Warren Buffet grows his stuff by around 20% annually. That means for Warren he puts in $1.00, and by the end of the year he’s getting $1.20 back. They are multiplying money leveraging assets. In this case, those assets are a mix of private and publicly traded companies. In terms of our various businesses, I want us to think like them as well HERE IS ONE OF MY ATTEMPTS IN MY BUSINESS... For a while now my Facebook campaigns have been lean, mean and scrappy. I don’t care overly about gaining fans nor followers. I don’t focus on anything other than doing right by my customers and turning a profit. In my latest Facebook investment, I am using a not overly clever campaign to drive people to an opt-in page and then put recipients into an email sequence that offers to conduct a FREE critique of what should be their greatest marketing asset - “their website”. This is a simple direct r

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ernie_wave

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