Psychographics

<p>Welcome to today's episode, where I discuss psychographics as a component of customer intelligence. Psychographics involves studying people's qualitative characteristics, such as attitudes, opinions, and behaviors. Psychographics help understand factors that influence buying behavior, thus providing a perfect platform for providing top-notch goods and services satisfying customers' desires and requirements.</p> <p>Tune in!</p> <p><strong>&nbsp;</strong></p> <p><strong>During this episode, you will learn about;</strong></p> <p><strong>[00:01]</strong> Episode introduction</p> <p><strong>[00:36]</strong> Todays focus; psychographics</p> <p><strong>[00:53]</strong> Defining psychographics</p> <p><strong>[01:28]</strong> Characteristics of psychographics</p> <p><strong>[01:37]</strong> #1 Personalities; introversion and extraversion</p> <p><strong>[02:08]</strong> #2 Lifestyle</p> <p><strong>[02:49]</strong> #3 Interest</p> <p><strong>[03:44]</strong> #4 Opinion, attitudes, and beliefs</p> <p><strong>[04:30]</strong> #5 Values</p> <p><strong>[05:22]</strong> Characteristics influencing buying behavior</p> <p><strong>[05:39]</strong> #1 Priority initiative</p> <p><strong>[07:11]</strong> #2 Buying decision/ success factors</p> <p><strong>[07:42]</strong> #3 Perceived barriers</p> <p><strong>[09:05]</strong> #4 Decision criteria</p> <p><strong>[09:49]</strong> #5 Buyer's journey</p> <p><strong>[10:59]</strong> Methods of generating a psychographic profile</p> <p><strong>&nbsp;</strong></p> <p><strong>&nbsp; Don't forget to</strong> Subscribe, Rate, Review, Like, and Share!</p> <p><strong>Let's Connect!</strong></p> <ul> <li>Website: <span><a href="https://www.zenbitespodcast.com/">https://www.zenbitespodcast.com/</a></span></li> <li>Twitter: <span><a href="https://twitter.com/shayndemur">https://twitter.com/shayndemur</a></span></li> <li>Instagram: <span><a href="https://www.instagram.com/shayndemur/">https://www.instagram.com/shayndemur/</a></span></li> </ul> <p>YouTube: <a href="https://www.youtube.com/c/