Optimizing Your Product Using Customer Data - Ayal Cohen, MicroFocus

<p>We all want to maintain high application quality, but without automation and customer involvement, it would be impossible to reach these goals. <br>Automation plus customer data make your apps scalable, usable, and more efficient for your customers. Create a product and a solution that your customers will love and engage with, not just use. <br>-  Ayal Cohen, Senior Director of Product @ MicroFocus. </p><p><strong>About Ayal</strong><br>Ayal is a Senior Director of Products at MicroFocus. He spent more than two decades in the world of automation and is leading the next evolution for automated functional testing. Ayal has helped hundreds of customers build their test automation switches and improve their automation. Experienced with translating customer pains and market needs into working and profitable products based on data analysis and market research. He provides a strong R&amp;D and quality assurance background with proven capabilities in managing large-scale products, projects, and organizations. </p><p><strong>SHOW NOTES:</strong><br>0:00 | Introduction to Ayal <br>1:07 | What is functional automation testing, and why his focus is in this area <br>3:15 | How automated testing works for different products  <br>4:29 | The best customer meeting that Ayal has ever had <br>7:03 | How to ensure you’re adding maximum value in a customer meeting<br>8:34 | How frequently to hold your customer meetings <br>11:02| When to consolidate data from customer meetings and do sense-making <br>12:11 | How the world of products has changed over the years <br>16:12 | Ayal's biggest product challenge working with big enterprises <br>18:00 | What Ayal has seen to work in solving customer expectations and requests <br>20:33 | The definition of enterprise-ready in the product realm <br>23:21 | The biggest cause of concern and mandate for enterprises today<br>26:33 | Creating product customers will love and engage with, not just use <br>27:20 | How Ayal determines the success criteria for a product that is going to be lov