How To Leverage LinkedIn Like A Pro

<span style="font-weight: 400;">Donna Serdula, founder of Vision Board Media and LinkedIn-Makeover.com pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume. She is the author of the book “LinkedIn Profile Optimization For Dummies,” published by Wiley. </span> <p> </p> <p><span style="font-weight: 400;">Donna and her team have helped thousands of executives, entrepreneurs, sales stars, business leaders, and professionals from around the world create professionally branded LinkedIn profiles.</span> <span style= "font-weight: 400;"><br /> <br /></span></p> <p><strong>During the show we discuss:</strong></p> <p><span style="font-weight: 400;">● “LinkedIn Profile Optimization For Dummies”</span></p> <p><span style="font-weight: 400;">● Why use LinkedIn for career development and business growth</span></p> <p><span style="font-weight: 400;">● How to use LinkedIn Effectively</span></p> <p><span style="font-weight: 400;">● What background image to use for your LinkedIn profile</span></p> <p><span style="font-weight: 400;">● The importance of branding consistency </span></p> <p><span style="font-weight: 400;">● What to include in your name field in LinkedIn to show up in more results</span></p> <p><span style="font-weight: 400;">● Why the headline section on LinkedIn is so important </span></p> <p><span style="font-weight: 400;">● How to optimize my LinkedIn Profile</span></p> <p><span style="font-weight: 400;">● Tips to optimize a LinkedIn Profile</span></p> <p><span style="font-weight: 400;">● How to start building Personal Branding</span></p> <p><span style="font-weight: 400;">● Factors to a successful LinkedIn Profile</span></p> <p><span style="font-weight: 400;">● How to showcase your expertise</span></p> <p><span style="font-weight: 400;">● The ways LinkedIn drive more traffic to your website</span></p> <p><span style="font-weight: 400;">● What kind of posts will get you the most engagement </span></p> <p><span style="font-we