How do I write for clients?

<p>Before you write for clients, you have to learn first the steps you need to take to start the work. Here are some tips from Janine!</p><p>Key points in this episode:</p><ul><li>Importance of setting up a discovery call</li><li>Things you need from the clients after the discovery call and before you write for clients</li><li>What is a brand guide or style guide?</li><li>Importance of having a brand guide</li><li>Elements of a brand guide</li><li>Janine is sharing a handy questionnaire for your new clients to help you visualize your client’s brand</li><li>Determining your client’s target audience and direct competitors</li></ul><p><b><br/>What Is A Style Guide?<br/><br/></b>When you first talk to your client, you’re going to want to ask for a brand guide and a style guide.</p><p>A style guide is like a policy but if your clients don’t have one they need a questionnaire.</p><p>When you receive the brand guide look at it.</p><p>But if they don’t have one, let’s help them create one by sending over a questionnaire. This is a template you might want to keep handy because this won’t be the last time you need it. Ask them questions like:</p><ul><li>What are some words to stay away from?</li><li>If your customer was in front of you, what would they look like and how would they act? This will help you visualize the audience</li><li>Who are your direct competitors?</li></ul><p> Why do we want to know their direct competitors? Because, as a writer, you don’t want to cite direct competitors in your work.</p><p>Also, take time to look at your client’s past work. Check out the language, the tense, etc. This will help you write directly for that client.</p><p>If you want more information and want to start your biz – check out my free download<a href='http://savvynursewriter.com/3questions'> savvynursewriter.com/3questions</a></p><p>Do you <em>have</em> a hard time starting your own freelance writing business because you aren’t sure if it is right for you? Starting on June 12, sign-ups for the upcoming webinar on June 22 at 8