Finding Your Ideal Client

<p>Wondering where to find your ideal client or customer? Not sure what that even means!?!</p> <p>In this episode, we’re breaking down this seemingly complex topic. A lot of marketing gurus will talk about reaching your ideal clients but they don’t tell you HOW to do that. </p> <p>Have no fear! After listening to this episode you’ll know exactly who your sparkliest, most ideal customers are.</p> <p>We’ll be using the terms client, customer & avatar interchangeably since many of these concepts are the same whether you sell services or products. </p> <p>If you want to dig even deeper into this topic be sure to grab the <a href='https://bit.ly/DiscoverYourDreamCustomer'>Discover Your Dream Customer Workbook</a>. It’s totally free and will walk you through this entire process step by step. </p> <p> </p> <p>TIME-STAMPED SHOW NOTES</p> <p>00:50 Book recommendation: <a href='https://amzn.to/3mX03NM'>Cultish: The Language of Fanaticism </a></p> <p>2:55 Meg’s Sparkly moment of the week.</p> <p>4:00 Lauren’s Sparkly moment of the week.</p> <p>5:55 What exactly is an ideal client or customer?</p> <p>8:20 Why do you need to identify an ideal client? “When you try to sell to everyone you reach no one.”</p> <p>9:30 Lauren’s story about defining and reaching her ideal clients.</p> <p>11:00 Meg tells us how she attracted her dream client on social media.</p> <p>12:40 How to identify and find your ideal clients...</p> <p>17:00 Freebie alert: <a href='https://bit.ly/DiscoverYourDreamCustomer'>Discover Your Dream Customer Workbook</a> </p> <p> </p> <p>Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.</p> <p> </p> <p>LET’S CONNECT</p> <p>Follow us on social media <a href='https://www.instagram.com/yoursparklybrand/'>@yoursparklybrand</a></p> <p>Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at <a href='mailto:hello@yoursparklybrand.com'>hello@yoursparklybrand.com</a> to g