Digital vs Digitalization

<p><span style="font-weight: 400;">Welcome to 2022 and a brand new year of insights from the Digital Enterprise Society podcast.  On today’s episode Thom Singer and Craig Brown dive into the differences between digital and digitalization.  Simply put, digital refers to using computers to do everything while digitalization is all about different ways of bringing value.  But what does that mean companies should be doing about either? Given all of the facts, is it time to change our name to the</span> <em><span style="font-weight: 400;">Digitalization</span></em> <span style="font-weight: 400;">Enterprise Society? You won’t want to miss the insights on this episode, and the answer just might surprise you. </span></p> <p> </p> <p><span style="font-weight: 400;">On today’s podcast, you will learn:</span></p> <p> </p> <p><strong>Defining digital and digitalization </strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Digital refers to computers- the ones and zeros- and it means no paper or prototypes. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Digitalization refers to the transformation of a business to taking advantage of computers and producing a new way of doing something. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Digitalization results in increased profitability and performance and the ability to create new businesses.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The transition of music from records to audio files is a great example of digital and digitalization. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">GPS is digital, traffic patterns represent digitalization. </span></li> </ul> <p> </p> <p><strong>Key elements of the journey from digital to digitalization</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Market research is an example of