Customers Flip Over IHOP Loyalty Program

<p>Nathan Casey is the Executive Director, CRM, Loyalty, Digital at IHOP, a chain of casual restaurants founded in Toluca Lake, Los Angeles, California, made famous for its imaginative pancake creations.</p><p>Loyalty360 CEO Mark Johnson met with Nathan Casey to discuss the brand&apos;s first loyalty program, the International Bank of Pancakes, and how changes in the dining landscape have impacted brand loyalty.</p>