Branding Framework - Positioning Model

<p>On this episode Scott tries to keep things on the rails while Sydney is away. He brings us a fresh branding framework, called the Positioning Model. This model is a super simple and powerful tool to help communicate your brand.</p> <p>---</p> <p>Brand Definition:</p> <ul> <li>A brand tells a story that builds a relationship between a customer and product.</li> </ul> <p>Positioning Model Questions:</p> <ul> <li>In simple terms, how do you describe your product or company?</li> <li>How does it benefit customers?</li> <li>How do you define its personality?</li> </ul> --- Support this podcast: <a href="https://anchor.fm/whythofilms/support" rel="payment">https://anchor.fm/whythofilms/support</a>