14. Digging into Data Part 1 – Reviewing Website Data

<p>We want you to be able to not only access your website data but to actually understand what all those weird words and strange numbers mean. As businesses, we put so much time and effort into our websites, right? I mean it&rsquo;s 2020, you have to have a web presence and you need to know if it's working. This podcast covers how to review your website data with these four steps: what you should be reviewing, what tools you need to make it easier, what those metrics actually mean, and how often you should be reviewing.&nbsp;</p> <p>This podcast is the first of a three-part series about reviewing your marketing data. The next two in the series will cover how to review your social media data and email marketing.&nbsp;</p> <h2><strong>Transcription</strong></h2> <p><span style="font-weight: 400;">Hello again, this is Monica Pitts and welcome to Marketing with Purpose. I am once again recording a podcast in my daughter's closet.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">The trials of being a business owner, right. And today I'm going to tackle the first of a three-part series on how to review your marketing data to make decisions. I'm not going to lecture you about why you need to review your marketing data because you're here, I assume that you care about it. So I'm not here to change your values and make you decide that you're going to review stuff.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">I love it because it's like a human science experiment. Can you get people to do what you want them to do? And why did they actually do what they did? What can I do differently to make them respond? I mean, and what makes digital marketing so cool is the data is extremely available. I think the reason I love marketing data is because I really understand it. And I also think the reason that more business owners don't look at their marketing data is because they don't know what it means. It makes them feel lost or out of control. I mean, I know that I don't love my retirement reports, an