Vision or Ambition?

In this podcast we talk about Vision - that word that comes up all the time when you're talking with investors, startup accelerators, mentors etc What is a vision, should we be calling it "ambition" instead? How do you set a vision and once it is set, should it remain set or should you be looking to change and adapt as your business evolves What you will take away from this is: Ambition is probably a better term Language is key Don't be blind to what is going on around you and make sure you adapt