Michael DeLon: Creating Your Credibility

<p><strong>In this episode, Steve Fretzin and Michael DeLon discuss:</strong></p><ul><li>Looking for fit, not just for business. </li><li>Using books to grow your business. </li><li>Credibility, authority, and thought leadership. </li><li>Discovering your story. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Having a book makes you an expert on that topic. It gives instant credibility. </li><li>Working with a company like Paperback Expert allows you to speak to write your book, not physically write it yourself. </li><li>In our culture, it is near sacrilegious to throw away books. Giving a physical book is more likely to be kept (or shared further down the line) than something like a business card or ebook. </li><li>Tell the story that only you can tell. People remember stories. People connect through stories. </li></ul><p> </p><p><i><strong>"It's your story. People are going to choose you; they're going to buy you more than what you can do for them. How or why are they going to choose you? You want people who connect with you."</strong></i><strong> —  Michael DeLon</strong></p><p> </p><p><strong>Connect with Michael DeLon: </strong> </p><p>Website: <a href="https://paperbackexpert.com/">https://paperbackexpert.com/</a></p><p>Show: <a href="https://paperbackexpert.com/interviews/">https://paperbackexpert.com/interviews/</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/michaeldelon/">https://www.linkedin.com/in/michaeldelon/</a></p><p>Twitter: <a href="https://twitter.com/MichaelDeLon">https://twitter.com/MichaelDeLon</a></p><p>Credibility Calculator: <a href="https://thecredibilitycalculator.com/">https://thecredibilitycalculator.com/</a></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Legalese Marketing: <a href="https://legaleasemarketing.com/">https://legaleasemarketing.com/</a></p><p>Moneypenny: <a href="https://www.moneypenny.com/us/">https://www.moneypenny.com/us/</a></p><p> </p><p><strong>Connect with Steve Fretzin:</strong></p><p>LinkedIn:<a href="https://www.linked