Make the connection

<p>Stronger credit unions make stronger communities. As the country recovers from the effects of the <a href='https://news.cuna.org/coronavirus'>coronavirus</a> (COVID-19) pandemic, there has perhaps been no better time to remind consumers and lawmakers of this fact. <br/><br/>The most effective way to convey the message is through stories of economic prosperity, community support, and financial well-being. To facilitate meaningful storytelling, America’s Credit Unions launched the <a href='https://advancingcommunity.com/'>Advancing Communities</a> initiative. <br/><br/>Advancing Communities gathers member testimonials, state-by-state statistics that demonstrate the credit union difference, and resources for understanding the benefits credit unions provide in their communities. <br/><br/>This episode of the <a href='https://news.cuna.org/podcasts'>CUNA News Podcast</a> features <a href='https://cuna.org/About-CUNA/Board-and-Committees/Bios/Bradley-L--Green/'>Brad Green</a>, CUNA board chair and president/CEO of <a href='https://listerhill.com/'>Listerhill Credit Union</a> in Muscle Shoals, Ala.  <br/><br/>Green explains how the Advancing Communities initiative has enabled positive outcomes for Listerhill’s members and community. He also shares how Advancing Communities can reframe credit union goals for member <a href='https://news.cuna.org/keywords/3701-financial-well-being'>financial well-being</a> and enable more impactful conversations with lawmakers.</p>