Expect the Unexpected

<p>In this story, we hear from Chris Lavigne, the head of production at video software company, Wistia. His story helps reveal what it really means to build a big, meaningful body of work -- no matter where you work -- and how, maybe, the worst thing you can do is focus on the expectations of others.</p><p>Instead, what if your entire aim was something else? Paradoxically, focusing there might THEN help you exceed others' expectations with your work.</p><p>Plus, we go inside the projects that Chris says keep coming back to him, even years after he created them. He dissects the process and arrives at some inspiring philosophies about creativity too -- one which can help us all create higher-caliber work.</p><p><strong>REFER A FRIEND:</strong></p><p>Love the show? Help others find us in their favorite podcast player by sharing this link: <a href="https://jayacunzo.com/unthinkable-podcast" target="_blank">jayacunzo.com/unthinkable-podcast</a></p><p>***</p><p>INSIDE THIS EPISODE:</p><ul><li>Chris Lavigne: <a href="https://twitter.com/crlvideo" target="_blank">Twitter</a> | <a href="https://www.linkedin.com/in/crlvideo/" target="_blank">LinkedIn</a></li><li>Chris Savage: <a href="https://twitter.com/csavage" target="_blank">Twitter</a> | <a href="https://www.linkedin.com/in/cjsavage/" target="_blank">LinkedIn</a></li><li><a href="https://wistia.com" target="_blank">Wistia</a></li><li><a href="https://wistia.com/series/one-ten-one-hundred" target="_blank">One, Ten, One Hundred</a></li><li><a href="https://wistia.com/learn/product-updates/enterprise-plan" target="_blank">Enterprise Plan</a> (Parade video)</li><li><a href="https://wistia.com/series/gear-squad" target="_blank">Gear Squad</a></li><li><a href="https://wistia.com/learn/production/shot-on-an-iphone" target="_blank">iPhone video</a></li><li><a href="https://wistia.com/series/gear-squad?wchannelid=wi264v9itp&wmediaid=u7eujvq0v8" target="_blank">Webinar Attendee</a></li><li><a href="https://sandwich.co/" target="_blank">Sandwich Video</a></li></ul><p><strong>MOR