Episode 03 - Big Data vs. Thick Data: Adding Depth to the Path-to-Purchase

Listen to Insights Analyst, Behavioral Qualitative Alim Barnes-Gaskins as he breaks down the characteristics of and benefits to combining “big” data and “thick” data, their individual and joint roles in Omni Channel research, and how they surprisingly relate to those last X-rays you got at the dentist… Podcast hosted by VP, Innovation Product Lead, Ruben Nazario.