Do Platforms Need Editorial Oversight? (310)

<p>The boys cover the ongoing Spotify/Joe Rogan saga, while Robert's new book title should be "Epic Marketing Rant."</p> <hr /> <p>The continuing soap opera at Spotify calls into <a href= "https://trapital.co/2022/02/07/spotify-and-the-neutral-platform-myth/?utm_source=convertkit&utm_medium=email&utm_campaign=a+platform+or+a+publisher%3F+-+7553457" target="_blank" rel="noopener">question the editorial control needs of a platform</a>. And yes, platform also means media company.</p> <p><a href= "https://www.buzzfeednews.com/article/katienotopoulos/bored-ape-nft-founder-identity" target="_blank" rel="noopener">Buzzfeed outs the BAYC founders</a>. Was this the right thing to do? And, really? Buzzfeed?</p> <p><a href= "https://digiday.com/marketing/the-rundown-google-meta-and-amazon-are-on-track-to-absorb-more-than-50-of-all-ad-money-in-2022/" target="_blank" rel="noopener">More than 50 percent of all ad spending in 2022 will go to three companies</a>. Joe thinks we need to start supporting small, niche content creators.</p> <p>And we have <a href= "https://www.eventmarketer.com/article/metaverse-moves-brand-owned-virtual-worlds/" target="_blank" rel="noopener">three company examples experimenting with the Metaverse</a>. Well, not really.</p> <p>In rants and raves, Joe comments about the ability to create IP and NOT own an NFT, while Robert delivers an epic rant around <a href= "https://www.marketingdive.com/news/iab-warns-of-measurement-blackout-as-marketer-priorities-remain-misaligne/618566/" target="_blank" rel="noopener">marketing measurement</a>.</p> <p><span style="color: #000000;">---------</span></p> <p><span style="color: #000000;">Liked this show? SUBSCRIBE to this podcast on <a href= "https://open.spotify.com/show/2ZCcAoMJEULFZfZu61QRVd" target= "_blank" rel="noopener">Spotify</a>, <a href= "https://podcasts.apple.com/us/podcast/id760760485?mt=2&ls=1" target="_blank" rel="noopener">Apple</a>, <a href= "https://podcasts.google.com/feed/aHR0cHM6Ly9wbnJtYXJrZXRpbmcubGlic3luLmNvbS9yc3M=" target="_blank" rel="no