Decision Making: Why Qualitative Beats Quantitative

<p>Should we be making decisions solely on data? With all the data in our hands, what’s missing?</p><p> </p><p>Well according to our guest today Tim Ash he believes the data experts are missing something key.</p><p> </p><p>Tim believes we need to go back to the basics of how to persuade people and understand human fundamental motivations, how we act, and why we do it.  </p><p> </p><p>Tim is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.  </p><p> </p><p>Tim has worked with companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Intuit, and Cisco.</p><p>For more episodes and information, visit us at www.papidigital.com/podcast</p><p>Follow Papi Digital for Marketing Expertise and Insights on:  </p><p>Facebook: www.facebook.com/PapiDigital</p><p>Linkedin: www.linkedin.com/company/papidigital</p><p>Instagram: www.instagram.com/_papidigital/</p><p> </p>