03. Russell Dalgleish & Authentic Brand Positioning

<p>🏴󠁧󠁢󠁳󠁣󠁴󠁿 Russell wanted to bring social benefit to Scotland, so he created the Scottish Business Network. 01:24</p><p>🎆 He can trace his family heritage and name back 600 years in Scotland. 03:03</p><p>📈 Russell works with fast-growth companies and hopes to help them accelerate. 03:34</p><p>🖥️ The inauthenticity of executives on social networks, and LinkedIn becoming the default “marketing” channel. 07:22</p><p>👨‍💼 Branding of executives outside the confines of the company. 09:09</p><p>📊 Russell developed several techniques for brand positioning and believes that the number of followers doesn’t directly correlate to effectiveness. 10:44</p><p>🙃 After learning he excels at online deal-making, Russell created a training program to help others establish online connections.13:25</p><p>⚡ Scots value authenticity. 16:47</p><p>🪖 Join the army or go to college; a transformational moment for Russell. 18:29</p><p>👔 Russell shaped his career after discovering his specific skill set and who he is. 21:24</p><p><br></p><p>Connect with Russell:</p><p><a href="https://www.exolta.com/">www.exolta.com</a> </p><p><a href="https://www.russelldalgleish.co.uk/">www.russelldalgleish.co.uk</a></p><p>Connect with us: <a href="https://www.thoughtpartnergroup.com/">www.thoughtpartnergroup.com</a></p>