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Most inbound marketing professionals want to make the world a better place. But, no matter how idealistic and well-meaning we are, most of us have lead numbers and sales quotas to hit.

One way inbound marketers generate leads is to gate content. On this episode of SmartBug on Tap, Jen Spencer discusses why we gate content (and when we shouldn't).

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Most inbound marketing professionals want to make the world a better place. But, no matter how idealistic and well-meaning we are, most of us have lead numbers and sales quotas to hit.

One way inbound marketers generate leads is to gate content. On this episode of SmartBug on Tap, Jen Spencer discusses why we gate content (and when we shouldn't).

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Why We Gate Content (And When We Shouldn't)

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