Why CISOs Avoid the Dreaded “Request a Demo” Button

<p>All links and images for this episode can be found on <a href= "https://cisoseries.com/why-cisos-avoid-the-dreaded-request-a-demo-button/"> CISO Series</a></p> <p>A CISO hears about your company's product from some other CISOs. Eager to find more information like a video demo they could watch on their own, they visit your site. They can't find anything except a prominently placed "Request a Demo" button. Fearing the marketing and salespeople who will hound them if they fill out the information, they just bail.</p> <p>This week’s episode is hosted by me, <a href= "https://www.linkedin.com/in/davidspark/">David Spark</a> (<a href="http://twitter.com/dspark">@dspark</a>), producer of CISO Series and <a href= "https://www.linkedin.com/in/csoandy/">Andy Ellis</a> (<a href="http://twitter.com/csoandy">@csoandy</a>), operating partner, <a href="http://ylventures.com/">YL Ventures</a>. Our guest is <a href= "https://www.linkedin.com/in/jmrouth/">Jim Routh</a> (<a href= "http://twitter.com/jmrouth1">@jmrouth1</a>), former CISO for MassMutual and CVS/Aetna.</p> <p>Thanks to our podcast sponsor, Buchanan Technologies</p> <p><a title="Buchanan Technologies" href= "https://www.buchanan.com/it-security-help/"><img src= "https://assets.libsyn.com/secure/show/24425/BuchananTechnologies_Banner.png" alt="Buchanan Technologies" width="600" height="100" /></a></p> <p><em>Short staffed and overworked IT groups can be overwhelmed by the massive scope of a comprehensive cybersecurity program. Buchanan Technologies makes the complex simple with our twenty-four by seven, customized, vetted strategies that identify risks, detect threats, implement security controls, and protect the confidentiality, availability, and integrity of your data. <a href= "https://www.buchanan.com/it-security-help/">Discover more</a>.</em></p> <p><span style="font-weight: 400;">In this episode:</span></p> <ul> <li><span style="font-weight: 400;">Why do vendors put the product demo videos behind gated walls?</span></li> <li><span style="font-weight: 400;">Tips