Understanding Perceived Value - RD240

<h2>Do you understand what perceived value is?</h2> <p>Many graphic and web designers have difficulty understanding perceived value when it comes to how their clients view them. You can offer the same service to multiple people, and each one will perceive the value of what you’re offering them differently. I thought I would do something different by telling you a story to get the point across. Here goes.</p> <h2>A lesson in understanding perceived value.</h2> <p>Once upon a time (I know, it’s a cliché way to start a story, but I’m going with it.) Once upon a time, there was a young graphic designer by the name of Tom.<br /> <br /> Several months ago, the large corporation Tom worked at was acquired. As part of the merger process, the new company dissolved the design department where Tom worked, and he lost his job.<br /> <br /> Tom was upset, of course, but he decided to see this as an opportunity. With the help of his severance money, he decided to do something he had been dreaming of doing for quite a while, open his own home-based design business.<br /> <br /> One day, on his way back from a client meeting, Tom decided to stop in and see his father.<br /> <br /> “Hey, Dad! Where are you?”<br /> <br /> “I’m in the attic.”<br /> <br /> Tom made his way up to the attic, a place he seldom saw, even when he lived in this house with his parents.<br /> <br /> “What are you doing up here?” he asked.<br /> <br /> His father was sitting amid several open boxes, “I was taking out the holiday decorations when nostalgia got the best of me, and I decided to go through some of these old storage bins. Some of these haven’t been opened in decades. What are you doing here?”<br /> <br /> “I had a meeting this morning with a new client not far from here, and I thought I’d drop by before heading home.”<br /> <br /> “How’d the meeting go?” Asked his father.<br /> <br /> Tom sighed, “I got the job.”<br /> <br /> “You don’t sound that happy about it,” replied the older man.<br /> <br /> “Dad, sometimes I think I made a mistake starti