The Decoy Effect

<p>Cartoonists Dave Kellett and Brad Guigar discuss the Decoy Effect and wonder how this economic phenomenon could be applied to crowdfunding. </p><p><strong>ON THIS WEEK'S SHOW...</strong></p><ul><li>Using the Decoy Effect on Patreon and Kickstarter</li><li>Should you pay a collaborator MORE than they ask for?</li><li>Comics-Prose hybrid</li><li>Identifying success so you know how to look for it</li><li>Messaging new patrons</li></ul><p>Today is a great time to bump up your <a href="https://patreon.com/comiclab" target="_blank">ComicLab membership</a> to the $10 tier! Patreon backers at that level will get exclusive access to livestream recording sessions — as well as an <i>archive</i> of previous livestreams!</p><p><strong>You get great rewards when you</strong> <a href="http://patreon.com/comiclab"><strong>join the ComicLab Community on Patreon</strong></a></p><ul><li><strong>$2 —</strong> Early access to episodes</li><li><strong>$5 —</strong> Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.</li><li><strong>$10 —</strong> Gain access to the ComicLab livestreamed recording sessions (including an archive of past livestreams), plus $5-tier rewards</li></ul><p>Brad Guigar is the creator of <a href="https://evil-inc.com/" target="_blank"><strong>Evil Inc</strong></a> and the author of <a href="https://amzn.to/3uXUXVm" target="_blank">The Webcomics Handbook</a>. Dave Kellett is the creator of <a href="https://sheldoncomics.com/" target="_blank"><strong>Sheldon</strong></a> and <a href="https://drivecomic.com/" target="_blank"><strong>Drive</strong></a>.</p><p>Listen to ComicLab on...</p><ul><li><a href="https://itunes.apple.com/us/podcast/comic-lab/id1331204679?mt=2"><strong>Apple Podcasts</strong></a></li><li><a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9HQWFJVUFqeg%3D%3D"><strong>Google Podcasts</strong></a></li><li><a href="https://open.spotify.com/show/3xJpaHpmwUWCG1sH9CLzGl"><strong>Spotify</strong></a></li><li><a