S06 EP12: Customer Value Optimisation

<p>On today’s episode, Kunle is joined by Will Laurenson, Founder of <a href="https://www.customerswhoclick.com/" rel="noopener">Customers Who Click</a> - a Customer Value Optimisation consultancy and podcast. Will helps DTC brands optimise customer experience to convert customers that bring higher lifetime value.</p> <p>Paid acquisition is a go-to strategy for most eCom and DTC brands. While this brings in new customers, they don’t always stick around to become repeat customers. When a customer buys purely based on incentives (discounts and rewards), their repeat purchase is also driven by those same incentives. This is not viable for the business. </p> <p>Cracking the code of bagging customers who understand and value your brand is a key determinant of success. Boosting Lifetime Value (LTV) is becoming the top focus of businesses looking to build long term profitability. Today’s guest, Will believes that LTV is one of the three major pillars that drive customer value.</p> <p>In this episode, Kunle and Will talk about building an entire business strategy with the goal of boosting customer value. You will get to hear about conversion rate optimisation, CX goals, retention strategies and the KPIs you should be tracking. This is a great episode for marketers and business owners!</p> <p>-----------</p> <p>SPONSORS:</p> <p>This episode is brought to you by:</p> <p>Klaviyo </p> <p>This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.</p> <p>Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.</p> <p>Find out more on <a href="https://klaviyo.com/2x" rel="noopener">klaviyo.com/2x</a>.  </p> <p>Rewind</p> <p>This episode is brought to you by <