retarget

<font size="-1" face="arial, helvetica"> <p> <strong> <font color="#000066">Merriam-Webster's Word of the Day for February 22, 2021 is:</font> </strong> </p> <p> <strong>retarget</strong> &#149; \\ree-TAHR-gut\\&nbsp; &#149; <em>verb</em><br /> <p><strong>:</strong> to direct (something) toward a different <a href="https://www.merriam-webster.com/dictionary/target#h1">target</a></p> </p> <p> <strong>Examples:</strong><br /> <p>"The beauty of retargeting is that computers do all the work. They figure out who you need to <em>retarget</em> and serve them the ad. If a person viewed your webpage but left without buying your product, donating to your charity, signing up for your newsletter, or doing whatever it is you need them to do, retargeting ads are a great way to direct them back to your site so you can close the deal." — <a href="https://www.entrepreneur.com/article/351363"><em>Entrepreneur</em>, 4 June 2020</a></p> <p>"NASA is <em>retargeting</em> launch of the next SpaceX Crew Dragon spacecraft for November 14 amid ongoing reviews of recent engine problems with SpaceX's Falcon 9 rocket, the space agency announced Monday." — <a href="https://www.cbsnews.com/news/nasa-plans-november-14-launch-for-next-spacex-crew-dragon/">William Harwood, CBS News, 26 Oct. 2020</a></p> </p> <p> <strong>Did you know?</strong><br /> <p>The verb <em>retarget</em> first appeared in 20th-century English with the basic meaning "to direct toward a different <a href="https://www.merriam-webster.com/dictionary/target">target</a>." In digital advertising, retargeting has to do with directing people who have left your website back to the site by displaying ads that remind them of your site on other sites they subsequently visit. The base word <em>target</em> is from the early French noun <em><a href="https://www.merriam-webster.com/dictionary/targe">targe</a></em>, which was used for a light shield carried especially by footmen and archers. French <em>targette</em>, a diminutive