Mike Watson / Lonerider Spirits

<p>Today’s episode is a doozy. We’re featuring Mike Watson: technologist, marketer, entrepreneur. The man was on the team that invented Bluetooth, of all things. Now he’s turning his acumen to the spirits category as president of Lonerider Spirits, which is new on the scene of spirits but sure to make noise with Mike in charge.</p><p> </p><p>00:18 - Mike Intro</p><p>01:22 - How does a Tech and Bluetooth background lead to Spirits</p><p>03:54 - Origin of Lonerider Spirits</p><p>05:01 - Decision to move from beer to spirits</p><p>07:51 - How do you make your brand stand out on the shelf</p><p>12:31 - What are the challenges for being known for the Lonerider Brewery</p><p>12:58 - Beer only drinkers vs Spirits only drinkers</p><p>16:09 - How did you gain the expertise to make whiskey</p><p>17:28 - Lonerider sub-brands</p><p>21:22 - Driving penetration</p><p>24:22 - Tone of Voice</p><p>25:36 - How do you use measurements</p><p>27:48 - Marketing specific cocktails and using influencers</p><p>29:42 - How did Covid affect Lonerider</p><p>31:25 - Sober curious movement</p><p>39:16 - What's next for Lonerider</p><p> </p><p><a href="https://loneriderspirits.com/">https://loneriderspirits.com/</a></p>