🎙️ Michael Solomon Interview

<p>During episode 337, host <strong>B.L. Ochman</strong> interviews Dr. Michael Solomon, author of <em>The New Chameleons: How to Connect with Consumers Who Defy Categorization</em>. He quite literally wrote the book on marketing to consumers.</p> <p>Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about marketing from his books including <a href= "https://www.amazon.com/Consumer-Behavior-Buying-Having-Being/dp/0134129938/"> <em>Consumer Behavior: Buying, Having, and Being</em></a> -- the most widely used book on the subject in the world.</p> <p>As a professor of marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”</p> <ul> <li><strong>Video, Show Notes & Links: <a title= "https://beyondsocialmediashow.com/337" href= "https://beyondsocialmediashow.com/337">https://beyondsocialmediashow.com/337</a></strong></li> <li><strong><a href= "https://beyondsocialmediashow.com/connect">Connect with the show on social media</a></strong></li> <li><strong><a href= "https://beyondsocialmediashow.com/newsletter">Subscribe to the weekly eNewsletter</a></strong></li> </ul>