Michael E Gerber: The E-Myth

<p>What is the <a href="https://www.michaelegerbercompanies.com/">E-Myth</a>?  It is the myth that if you are good at doing “something,” you can turn that “something” into a profitable business.  But, being good at something is.not.enough.</p><p><a href="https://geni.us/TheEMyth">The E-Myth Revisited</a> explains why 80% of small businesses fail, and how to ensure yours isn't among those by building a company that's based on systems and not on the work of a single individual.</p><p><a href="https://en.wikipedia.org/wiki/Michael_Gerber_(non-fiction_writer)">Michael Gerber</a> advocates doing a lot of thinking on the front end to prevent you from maneuvering yourself into a situation you can’t get out of.</p>