Michael Caroff: Creativity Within a Box

<p><strong>In this episode, Steve Fretzin and Michael Caroff discuss:</strong></p><ul><li>Imagery in marketing. </li><li>Understanding the purpose of the website before creating the design. </li><li>Trying different types of marketing. </li><li>Fitting together the parts of your marketing seamlessly. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Find what makes you unique within your field and allow that to shine. Get creative and allow your website to shine!</li><li>Humans react to images before they react to text. Take the time to find the right image for your homepage banner. </li><li>Clients hire people, not companies. </li><li>Don’t make too many changes at the same time. It takes time to see the effectiveness of any tested changes. </li></ul><p><br /> </p><p><i><strong>"You want balance - you want it to be professional and clean enough that it represents you well, but you want it to be in the background, you have to come forward. It's what I call transparent design. If you're thinking about the design, either good or bad, you're not thinking enough about the person or the firm." </strong></i><strong>—  Michael Caroff</strong></p><p><br /> </p><p><strong>Connect with Michael Caroff:  </strong></p><p>Website: <a href="https://www.caroff.com/">https://www.caroff.com/</a></p><p>YouTube: <a href="https://www.youtube.com/c/Caroff">https://www.youtube.com/c/Caroff</a></p><p>LinkedIn: <a href="https://www.linkedin.com/company/caroff-communications/">https://www.linkedin.com/company/caroff-communications/</a></p><p>Facebook: <a href="https://www.facebook.com/CaroffCommunications">https://www.facebook.com/CaroffCommunications</a></p><p><br /> </p><p><strong>Connect with Steve Fretzin:</strong></p><p>LinkedIn:<a href="https://www.linkedin.com/in/stevefretzin/"> Steve Fretzin</a></p><p>Twitter:<a href="https://twitter.com/stevefretzin"> @stevefretzin</a></p><p>Facebook:<a href="https://www.facebook.com/salesresults/"> Fretzin, Inc.</a></p><p>Website:<a href="https://fretzin.com/"> Fretzin.com</a></p><