Interview with Evan Kramer at MotionPoint

<p><a href='https://www.linkedin.com/in/evankramer/'>Evan Kramer</a>, CEO of <a href='https://www.motionpoint.com/'>MotionPoint</a>, a tech-driven translation and localisation company, discusses the differences between translation and transcreation and the benefits that going beyond simple translation can have. </p> <p>He also explains the impact translation can have on conversions and why you should measure the impact to determine the level of translation required. </p>