Incrementality 101

<p><strong>In this Marketing Over Coffee:</strong><br /> In this episode learn about The Facebook Crash, Incrementality, and more!</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC692.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <strong><a href= "https://usertesting.com/coffee">UserTesting</a></strong> and <a href= "https://get.upfluence.com/moc"><strong>Upfluence</strong></a></p> <p>Why did Facebook Crash?</p> <p><strong>9:18 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.</strong></p> <p><strong>For a free trial, visit <a href= "https://usertesting.com/coffee">usertesting.com/coffee</a></strong></p> <p><a href= "https://www.kaushik.net/avinash/marketing-analytics-attribution-is-not-incrementality/?utm_source=csp-social-media&utm_medium=email&utm_campaign=csp-email-2021-10-01"> Attribution is not Incrementality</a></p> <p><strong>17:00</strong> <strong>Wit</strong><strong id= "docs-internal-guid-bfcd0200-7fff-11b0-9ea6-2459138a1a82">h Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.</strong></p> <p><strong>Get your free software demo to find out how Upfluence can help your brand at <a href= "https://get.upfluence.com/moc">https://get.upfluence.com/moc</a>.</strong></p> <p>Department of Truth: Google to index TikTok and Instagram?</p> <p><a href= "https://www.adweek.com/convergent-tv/netflix-acquires-night-school-studio/?utm_source=csp-social-media&utm_medium=email&utm_campaign=csp-email-2021-09-29"> Netflix acquires gaming company</a></p> <p>Anybody watch Squid Game?</p> <p><a href= "https://martech.org/google-ads-announces-machi