How to Get Started with Paid Performance Marketing | Ep. #1013

<p class="p1">In episode #1013, we discuss how to get started with paid performance marketing. Tune in to hear our tips for making this type of marketing work for you.</p> <p class="p1">We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on <a href= "http://singlegrain.com/dtla"><span class="s1">this website</span></a> if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! <a href= "https://twitter.com/ericosiu?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor"> <span class="s1">DM Eric</span></a> if you would like to participate in the VIP dinner.</p> <p class="p1"><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul class="ul1"> <li class="li1">[00:27] Today’s Topic: How to Get Started with Paid Performance Marketing</li> <li class="li1">[00:40] Affiliate marketing can be performance marketing.</li> <li class="li1">[01:05] Paid performance marketing is taking a financial risk, but getting paid per lead.</li> <li class="li1">[01:25] Neil thinks it is running paid ads.</li> <li class="li1">[01:40] Facebook loves paid ads.</li> <li class="li1">[02:02] Go to your competitors’ fan pages and look at their info and ads link.</li> <li class="li1">[02:26] <a href= "https://www.semrush.com/"><span class="s1">SEMRush</span></a> is good for this research, as well.</li> <li class="li1">[03:25] Tracking and attribution is important.</li> <li class="li1">[03:34] <a href= "https://www.leaddyno.com/"><span class="s1">Leaddyno</span></a> is a great tool for this.</li> <li class="li1">[04:02] De-risk yourself when starting out and start with a smaller budget that you can afford to lose.</li> <li class="li1">[04:41] Focus on one area before you focus on too many things and spread yourself thin.</li> <li class="li1">[05:19] That’s it for today!</li> <li class="li1">[05:24] Don’t forget to check out <a href= "https://www.singlegrain.com/"><span class="s1">Single Grain</span></a> for more info about our free live event i