Generating Revenue from Sponsored Content

<p>Sponsored content started in print publications and has been around for decades. Today, we’re exposed to sponsored content daily, and most of the time, we’re entirely unaware of it. So, why offer it on your radio station website?</p> <p>For more detailed show notes, visit <a href="https://www.skyrocketradio.com/blog/generating-revenue-sponsored-content" target="_blank">https://www.skyrocketradio.com/blog/generating-revenue-sponsored-content</a>. &nbsp;</p> <p><strong>Sponsored Content Works</strong></p> <p>In a <a href="https://ipglab.com/2016/09/23/ipg-media-lab-forbes-evaluate-the-current-state-of-branded-content/">2016 research study</a>, over 4,000 Forbes magazine readers were asked to view webpage content featuring brands like SONY, Maserati, and Boeing, followed by a post-exposure survey. The results demonstrated that:</p> <p>- Brand recall, brand favorability, and purchase consideration points rose.</p> <p>- Consumers were likelier to say they intend to seek more information about the brand.</p> <p>- Mentioning the brand name more often within the content caused the brands to be perceived as more educational (or providing service). So, they became more trusted.</p> <p>- 18-34-year-olds responded better to long informative articles, driving higher engagement consideration rates and aiding recall.</p> <p>- Consumers perceive sponsored content as more consumer-centric because it is less about selling products and more about providing value.</p> <p>PDF to the full report here: <a href="https://ipglab.com/wp-content/uploads/2016/09/IPG-Lab-Forbes-Storytelling-The-Current-State-of-Branded-Content-Deck.pdf">https://ipglab.com/wp-content/uploads/2016/09/IPG-Lab-Forbes-Storytelling-The-Current-State-of-Branded-Content-Deck.pdf</a>.</p> <p><strong>What kinds of sponsored content can your radio station take advantage of?</strong></p> <p>- Informational articles<br> - Air talent social media posts<br> - On-air mentions<br> - Podcasts: <a href="https://themodelhealthshow.com/podcasts/">Model Health Show</a></p> <p><