First Impressions are Lasting

<p dir="ltr">When a person goes for a job interview or when they are introduced to someone for the first time, the impression that is known as "first impression" is critical in determining how things will go.</p> <p dir="ltr">In fact, research says that the first 40 seconds is what can make or break a job interview.</p> <p dir="ltr">And this: In a jury trial, the first impression of the defendant is 40% as important as all further impressions put together.</p> <p dir="ltr">"First impression is a lasting impression" - Oscar Wilde.</p> <p dir="ltr">We have all heard it said that if you give off a positive first impression, then people will see you in a better light and your life would be made easier for having done so.</p> <p dir="ltr">And this: when a person falls in love, they may say that it is love at first sight.</p> <p dir="ltr">So let's look into this thing called "first impression" and see if we can find out why it lasts. Just how does one make a good first impression? What is the magic in making a good (or bad) first impression? And what is all of this got to do with marketing and your business.</p> <p dir="ltr">Well this, you either hook or lose a prospect with your marketing piece, not when they read it, but when they first look at it.</p> <p dir="ltr">Now, of course this rule is not 100% accurate. Sometimes a person will read your piece, see it again sometime later and be hooked. Sometimes they hook themselves by reading through.</p> <p dir="ltr">But most of the time that is not what happens. Most of the time when they get your email, or if they are sitting in front of someone pitching them with all their might, its this first impression that sets the tone for everything.</p> <p dir="ltr">So, what does this mean when it comes to creating marketing? Since you only get one first impression, then ensure that your marketing piece has a powerful message in it and this will usually be the case when all emphasis is on the hook.</p> <p dir="ltr">The good news for marketers is that most people tend to miss detai