First Class Data with Lisa Walker from Eventellect

<p>My guest today is Lisa Walker. She is the Senior VP of Business Development for College Athletics with Eventellect. </p> <p>This was our first time chatting and we had a really great time. We share some similar feelings about data, research, and segmentation. </p> <p>Lisa talks about 'First Class Data' and the need to segment effectively. We talk about pricing and price integrity. Lisa goes into what it takes to be a good partner and how to manage your relationships with your partners. </p> <p>I've teamed up with Eventellect to create a worksheet around NPS and the survey. Send me an email at <a href= "mailto:dave@davewakeman.com">dave@davewakeman.com</a> to get your copy. </p> <p>Get my weekly newsletter on tickets at <a href= "talkingtickets.substack.com">talkingtickets.substack.com</a></p> <p>Visit my friends at Booking Protect to find out how offering your guests refund protection can be a powerful tool to help get people to come back to your venues. <a href= "http://www.bookingprotect.com">www.bookingprotect.com</a></p> <p>See what the Activity Stream team is up to and how you can better use your data to make smarter marketing decisions on the other side of the pandemic. <a href= "http://www.activitystream.com">www.activitystream.com</a></p> <p> </p> <p> </p>