Features Don't Matter: Why Value-Driven Product Plans Work with Steve Johnson

<p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li><span style="font-weight: 400;">Learn about product management’s role in pricing strategy</span></li> <li><span style="font-weight: 400;">Learn the importance of having a strategic customer and market-driven business case that will define the direction of your product and what you want to achieve</span></li> <li><span style="font-weight: 400;">Understand Customer Perceived Value, what appeals to the consumer and why you need to put a dollar value to your product feature/solution </span></li> </ul> <p> </p> <p><strong>Steve Johnson</strong> <span style= "font-weight: 400;">is the CEO and founder of Under10 Consulting. His focus is on implementing 'just enough' process using proven methods. </span></p> <p><span style="font-weight: 400;">Since 1979 he has worked in computer hardware, software, and services. Over the years he has moved up from product manager to CMO and has worked with tens of thousands of product managers and product leaders at thousands of companies. </span></p> <p><span style="font-weight: 400;">In this episode, Steve Johnson shares how to implement world-class product management.</span></p> <p><br /> <br /></p> <p style="text-align: center;"><strong>“Look at the cost savings or the impact on customers and take 10% or more. You know, if you've got a good brand name, you can charge 15 if you don't, you can charge 10 but you certainly need to be at the end of the day. If you're solving a problem that people don't have 10% enough and is still nothing.”</strong> <em><span style="font-weight: 400;">- Steve Johnson</span></em><span style= "font-weight: 400;"> </span></p> <p> </p> <p> </p> <p style="text-align: center;"><strong>Increase Your Pricing Knowledge: Become a</strong> <strong><em>Champions of Value INSIDER!</em></strong> <strong>  </strong></p> <p style="text-align: center;"><span style="font-weight: 400;">To sign up go to</span> <a href= "https://www.championsofvalue.com/offers/uFkHJHCL/checkout"><span style="font-weig