Distribution Strategy

This episode is an excellent conversation originally recorded in 2015.    “Sales is a big part of distribution strategy, but we talk about distribution strategy differently at Pragmatic. Distribution strategy is how customers prefer to receive, use and buy your product” - Paul Young This episode features Pragmatic instructor Paul Young, who shares examples of distribution strategy and the different models around them. He discusses: <ul class="p-rich_text_list p-rich_text_list__bullet"><li>Why distribution strategy can be innovative</li> <li>Indirect or direct distribution strategy examples</li> <li>Integration as a distribution strategy</li> <li>Am outside-in approach to distribution strategy</li> </ul>