Defining Your Customer

<p>This week we chat with <a href="https://www.linkedin.com/in/adamrpollack/">Adam Pollack</a> from <a href="https://www.rodeocpg.com/">Rodeo CPG</a> on the importance of defining your customer early and how it can help you make better decisions for your brand in the future.&nbsp;</p> <p><br></p> <p>Show Notes:&nbsp;</p> <ul> <li>My email: <a href="mailto:adam@rodeocpg.com" target="_blank">adam@rodeocpg.com</a> | our handle on IG:&nbsp;@rodeocpg</li> <li>Newsletter: https://rodeocpg.ck.page/subscribe</li> <li>Customer Persona Worksheet: https://www.rodeocpg.com/knowledge-share/customer-persona-outline</li> <li>Superhuman Video: https://www.youtube.com/watch?v=19WpIbBhxJU</li> <li>Product Market Fit Calculator: https://foodbevy.com/product-market-fit-calculator/&nbsp;</li> </ul>