CMO x Marketing Analytics, with John Lamb

<p><a href='https://www.linkedin.com/in/jdlamb/'>John Lamb</a> is the Chief Marketing Officer at <a href='https://www.elotouch.com/'>Elo</a>. In this episode we discuss what it takes to lead a marketing organization, how to hire a great team, skills to build within marketing analytics, and how advanced analytics can improve the customer experience.</p> <p>Listen to more episodes on the <a href='https://mxa.podbean.com/'>Marketing x Analytics Homepage</a>. Transcribed episodes of Marketing x Analytics are available on <a href='https://app.podscribe.ai/episode/82577090'>Podscribe.com.</a></p> <p>All view are our own.</p>