Boosting Average Order Value with Personalised Experiences

In episode 123 of the Customers Who Click podcast I spoke with Shanif Dhanani, the founder of Apteo, a tool which automatically segments your customer base and provides recommended upsells and recommendations to them with the objective of boosting conversion rates and average order value. If you're sending something that either delights them, then customers are going to care more about what you have to say. Personalisation is key, and while you can do some of it manually (e.g. if people buy this product, then recommend the complementary products), automation will not only make your life easier, but you’ll see better results from it as well. Shanif is the Founder & CEO of Aoteo. You can connect with him on LinkedIn or head over to .https://www.apteo.co/