Back to the cookie-less future

Since we first covered the topic in episode one, Google has revealed that it will NOT replace third-party cookies with an equivalent mechanism to identify individual users. Cue anxious marketers asking themselves: "How are we going to do our jobs?!" Fortunately, Dan, Jenna, and Nasser are back to paint a much more vivid picture of our cookie-less future, gliding their hoverboards across talking points including: Why are third-party cookies going away? User Tracking 101 Privacy-preserving approaches to real-world problems What the FLoC? Welcome to cohort party 29056! The Three-Step Cookie Doomsday Preparedness Plan™ LINKS: DAC: "Google’s shift away from cookies and personal ad IDs" (Mar 2021) | DAC: "How to be data-driven in a crisis" (Apr 2020) | DAC: "https://www.dacgroup.com/blog/digital-advertising-in-a-cookie-less-future/?utm_medium=social&utm_source=podcastdescription&utm_campaign=insidethefunnel&utm_content=episode-009&utm_term=podcast (Digital advertising in a cookie-less future)" (Feb 2020) | DAC: "https://www.dacgroup.com/blog/googles-privacy-sandbox-invigorates-data-transparency-debate/?utm_medium=social&utm_source=podcastdescription&utm_campaign=insidethefunnel&utm_content=episode-009&utm_term=podcast (Google's 'Privacy Sandbox' invigorates data transparency debate)" (Aug 2019) | DAC: "https://www.dacgroup.com/blog/how-to-respect-data-privacy-in-the-digital-age/?utm_medium=social&utm_source=podcastdescription&utm_campaign=insidethefunnel&utm_content=episode-009&utm_term=podcast (How to respect data privacy in the digital age)" (Jan 2019) | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | "Tape Rewind.wav" by Analog Bleep Ten of Freesound.org